New PRAPI research: how founders actually run their companies on AI

What they keep, what they dropped, and the one filter that tells them apart

New PRAPI research: what AI engines actually cite for marketing and PR

Why extractability and proof beat authority, and where earned coverage still wins.

New PRAPI research: AI can draft your pitch, but it can't send it

What gets a pitch through, what gets it deleted in three seconds, and why the polish is now the tell.

New research: what multi-brand operators build once, and the one thing they never share

New PRAPI research — the channels operators built to $1M ARR, and the ones they killed

How operators run marketing across many brands at once

The deeper cut: nine operators on the architecture that holds at scale.

The five patterns that landed B2B coverage in Q1 2026

What 31 B2B operators said actually landed press coverage

Cited, reintroduced

Same newsletter, new job — PRAPI's research voice.

Stop treating your backlog like a promise

A backlog item is a hypothesis, not a commitment. Treat it like one and you'll stop building things nobody needs.

You're making decisions with dead data

The dashboard says retention is 85%. That number is from a cohort that no longer resembles your current users.

The stakeholder request that aged like milk

The VP who demanded that integration left two months ago. The ticket is still marked urgent.

Your competitor research is already outdated

That competitive analysis from Q1? Three of those features have shipped. Two pivoted. One company got acquired.

The handoff is where ideas go to die

Product writes a spec. Engineering reads a different spec. Nobody notices until the PR is open.

What a decision audit looks like

You track bugs and velocity. You don't track how fast your team makes decisions. That's the metric that matters.

The 90-day rule

If nobody touched it in 90 days, it's dead. You're just too polite to say so.

Why your roadmap is a fiction

Roadmaps are snapshots pretending to be plans. By the time you present one, half of it is already wrong.

Feedback is rotting in your inbox

Your customers are telling you what they need. You're just not listening fast enough.

The feature nobody asked for (anymore)

You shipped it. Nobody noticed.

The meeting that satisfies nobody

Your calendar is full. Your decisions aren't.

Your backlog is a graveyard

Decision decay is costing your team more than you think